The Runway ECFS 2025

The Edinburgh Charity Fashion Show 2025 runway, themed "Mirror Mirror", was a journey representing self expression and the rejection of conformity. The show followed four phases – each teased in our editorial campaign – pulling the audience through a story of discovery. In my role I shaped each chapter through sourcing, styling, and storytelling, guiding over 80 looks to create a distinct identity on the catwalk. Working closely with my team, I directed styling and ensured the collection flowed seamlessly from bold, rigid structures to colourful, whimsical designs. These selected images show the variation of garments curated to help bring the creative concept to the runway.