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"Reflection" Editorial 2025

Date

February 2025

Role

Head of Fashion and Curation

Company

Edinburgh Charity Fashion Show

"Reflection" is the first instalment of the ECFS 2025 editorial campaign. I directed the styling of this shoot, curating looks to embody themes of conformity, individuality, and self-expression. Collaborating closely with my creative team and designers, I helped shape "Reflection" into the opening chapter of our show's story.

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